Current:Home > ScamsDelta expands SkyMiles options after outrage over rewards cuts -ProfitEdge
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-14 15:19:26
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (816)
Related
- Highlights from Trump’s interview with Time magazine
- Orlando officer fatally shoots man who made quick movement during traffic stop
- Transcript: University of California president Michael Drake on Face the Nation, July 2, 2023
- Elliot Page Recalls Having Sex With Juno Co-Star Olivia Thirlby “All the Time”
- Skins Game to make return to Thanksgiving week with a modern look
- Big Meat and Dairy Companies Have Spent Millions Lobbying Against Climate Action, a New Study Finds
- Get $95 Worth of Peter Thomas Roth Skincare Masks for 50% Off
- In a Warming World, Hurricanes Weaken More Slowly After They Hit Land
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- Wednesday's Percy Hynes White Denies Baseless, Harmful Misconduct Accusations
Ranking
- Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
- Andy Cohen Promises VPR Reunion Will Upset Every Woman in America
- As Special Envoy for Climate, John Kerry Will Be No Stranger to International Climate Negotiations
- Joey Chestnut remains hot dog eating champ. Here's how many calories he consumed during the event.
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- Ariana Madix Reveals Where She Stands on Marriage After Tom Sandoval Affair
- Selma Blair, Sarah Michelle Gellar and More React to Shannen Doherty's Cancer Update
- What's Next for Johnny Depp: Inside His Busy Return to the Spotlight
Recommendation
This was the average Social Security benefit in 2004, and here's what it is now
Maternal deaths in the U.S. more than doubled over two decades with Black mothers dying at the highest rate
Louisville’s Super-Polluting Chemical Plant Emits Not One, But Two Potent Greenhouse Gases
Chemours Says it Will Dramatically Reduce Greenhouse Gas Emissions, Aiming for Net Zero by 2050
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Stranded motorist shot dead by trooper he shot after trooper stopped to help him, authorities say
‘This Is an Emergency’: 1 Million African Americans Live Near Oil, Gas Facilities
Joey Chestnut remains hot dog eating champ. Here's how many calories he consumed during the event.